Get more business with a little human touch. In this episode, you will learn:  1. What is a funnel, and how can it help businesses sell things online? 2. What is the difference between interruption marketing and search based marketing? 3. How can businesses create an irresistible offer that will catch people's attention and convert them into customers?   "The biggest thing you're going to need on each of those platforms is going to be an irresistible offer."  I was recently approached by a friend who owns a powerwashing business for marketing advice. He's an investor and started the business a few years ago but it never took off. He's looking to make a website and do some Facebook ads to really push the business and make some money. I told him I would help him by building a funnel and documenting the process.  In this episode, you will learn the following: 1. What is a funnel, and how can it help businesses sell things online? 2. What is the difference between interruption marketing and search based marketing? 3. How can businesses create an irresistible offer that will catch people's attention and convert them into customers?  Podcast Summaries: [00:00:02] - Kyle is a real estate investor and he wants to start a power washing business. He wants to use Facebook ads to promote his business, but he didn't have any success. He will use a tool called ClickFunnels to create a funnel for his business.  [00:06:00] - Alex Hormozi. Book offer by Alex Hormozi was so good, he gave him the copy of the headlines offer irresistible offer. He also gave him a script to say when people opted in to get them into his gym. He got the sales script to get prospects to hand him over. $500 for a six-week challenge.  [00:06:50] - Marketing Funnel. Strategy 101 is the topic of today's episode of the Entrepreneurial Marketing Strategy 101 podcast. If you like the podcast or follow it, review it and share it with entrepreneurs without further, then you can dive into the Marketing Strategy 101 Funnel.  [00:07:16] - The biggest thing you need on each of these platforms is an irresistible offer. Alex recommends Alex's Book and The Irresistible Offer by Mark Joyner, which is a short book that gives you the structure and framework of how to create an irresistible offers.  [00:08:01] - Russell Brunson explains how to create an effective online marketing strategy on Facebook, Instagram, YouTube, TikTok or Google. He explains the difference between interruption marketing and search based marketing. He also explains the importance of great copy and how to funnel hack other businesses in your industry.  [00:15:02] - Some people think once they have the lead that opts in, then they should just give them money. It doesn't work that way. You have to continue to nurture this process called lead nurture all the way through until you actually get them on a phone call or you get them in person. Then you need a high converting sales script and you need to perform on that promise. Customers are more valuable in sales.  Connect with me: Instagram: https://www.instagram.com/loganleemanzanares/ Facebook: https://www.facebook.com/manzanares.loganlee YouTube: https://www.youtube.com/channel/UCaZLgWsHfj2iZG9IN8jXJmg Website: https://everythinggoesmyway.com/freegift  Loved this episode? Leave us a review and rating