VAB CEO Sean Cunningham on Why Video “Simply” Works
Sean Cunningham is the son of a radio personality and the husband of grammarian. That may be why he expresses himself so fluidly and works hard to offer clear explanations about the video landscape at the same time. Those personal aspects combined with deep professional experience in the ad industry and as a strategic media advisor help him helm the VAB, the source for insights-driven research and thought leadership about premium video. As its president and CEO, Sean is laser-focused on maximizing outcomes and championing the medium as a must-have for building high-value brands and driving growth.
It’s not easy in our changing environment, but the mantra at the organization is to simplify what is a very complex ecosystem and offer insights that help all those in the business of video to thrive. They’ve kept up a steady pace of conferences and reports even during trying times, even as consumers have made a steady diet of video during these at-home days.
In Episode 19 of Insider Interviews, Sean tells host E.B. Moss about the definition and best practices around marketing with premium video (spoiler alert: the VAB defines it as multi-screen content that’s professionally produced programming in any form — linear, tablet, laptop, mobile, etc.).
Sean and E.B. also discuss:
- Our radio dads!…and what happens around Sean’s dinner table…
- The lessons he learned on the agency side that all media sellers should know
- The role of media in building your brand during the COVID-19 pandemic
- The power of including authentic messaging around diversity & inclusion
- VAB and IAB – important bedfellows
- The changes in consumer habits that marketers need to consider
- How to put your best foot forward to advance a career in this industry.
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