Canada’s tech sector needs more swagger. That’s according to Shopify COO Harley Finkelstein, who says part of his company’s runaway success has been the ability to sell itself—to customers and to potential employees. After hiring 200 people from 50 countries over the past two years, Shopify is looking to add thousands more in its Ottawa HQ and around the world. To meet those needs they’ve partnered with Carleton University on a new degree program, are supporting coding camps for kids in elementary and high schools, and are making Canada a destination for international talent.