Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane
Do you have a micro following?
Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count.
Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships.
Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world.
In this episode of the podcast, we talk about:
- How the creator economy has evolved and what it means for you
- Strategies for micro-influencers to land brand deals
- The role of AI in content creation and maintaining the human touch
- Treating your business as a media company
- What I learned from my time as a fashion blogger on YouTube
…And More!
This Episode Was Made Possible By:
Riverside All-in-One Podcast & Video Platform
Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
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To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.
For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/
About the Guest:
Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more.
She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms.
When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey.
Website: http://creatorize.me/ Instagram: https://www.instagram.com/heygwenlane Facebook: https://www.facebook.com/heygwenlane TikTok: https://www.tiktok.com/@heygwenlane
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301