Livestreaming and shoppable videos are among the fastest growing channels in retail right now. But, bringing content and commerce together in an engaging way for consumers can seem daunting. With people, process and technology considerations, it's important to plan and execute this complex change effectively. In this episode, Jason Holland from Firework, the global experts in shopping video solutions, joins to explain the opportunities in more detail. Listen to this episode to discover:Why shoppable video and livestreaming offer new opportunities.How to get started with creating immersive and entertaining videos.Why your livestream trial may not be representative of long term results.Find the full show notes at www.obandco.uk/202.