Ted Rubin with Jason Barnard at Kalicube Tuesdays Ted Rubin talks to Jason Barnard about RoR (return on relationship). Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products. He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary. Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin. Recorded live, Tuesday 28th July 2020 at 20:00 CET. Watch now >> https://www.youtube.com/watch?v=jxKI_djyFXI In partnership with Wordlift What you’ll learn 00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn’t given07:22 How ‘Return on Relationship’ and ‘Be good to People’ are associated to one another08:10 The value of (RoR) Return on Relationship  09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend’?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People’ goes beyond simply being nice