Jennifer Lees-Marshment has studied political marketing and management since the rise of Tony Blair.

In this episode, she tells us how the main parties are approaching the phony war before the election date is set.

She also describes concerns that politicians are simply not trained to actually do their job when in power.

Would you go to a surgeon who hasn’t been trained? Why should we expect to be governed well by people who don’t know how to put their promises into practice?