We chat with Rebecca Martin, who is a content specialist in the travel industry. Rebecca has worked at Bolsover Cruise Club for the last six years and she has recently launched a content agency named Sable & Saunter which helps travel brands to create engaging content.  During the episode, we talk about the role that content plays in the travel industry. Rebecca shares her thoughts on how brands can use content to stand out and we also talk about some of the things that travel brands do well which can be replicated by businesses across any industry. A really interesting part of our conversation focused on "Into The Blue", which is a bi-monthly print magazine at Bolsover Cruise Club.  Rebecca has editorial responsibilities of the magazine and we talk about the benefits of sending direct mail to customers. Finally, we spend a few minutes talking about the effects of COVID-19 on the travel industry and Rebecca shares her thoughts on how the industry may bounce back when things return to normality.