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It's the silver jubilee of EASTWEST Public Relations - 19 June 1995 I opened the office 5 days after stepping off the plane in Singapore from the UK.

I wrote this release and used KeywordPlanner to try iterations and eventually derived the following headline 'Now more than ever EASTWEST PR is absolutely imperative' which scored a high 66 on KeywordPlanner.

This podcast talks you through the process of writing a release, a media pitch, and tools to use in order to get your release into the media.

I mention the following platforms and how to use them:
https://keywordplanner.net
https://www.pressrush.com
https://www.prfire.co.uk/
https://www.journalism.co.uk

There is also a good summary of press release distribution services available on BusinessMole.

Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.

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Please visit our blog post on PR for business please visit our site:
https://www.eastwestpr.com/blogs/

I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed.
http://www.eastwestpr.com/speakpr

Find us on Twitter @eastwestpr

Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.

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