876: Despite extensive regulations and public health efforts, 1 billion people still smoke today, prompting companies like Philip Morris International (PMI) to develop better alternatives to continued smoking. In this episode of Technovation, Michael Voegele, the Chief Digital and Information Officer of PMI, joins Peter High to discuss the company’s ambitious journey towards creating a smoke-free future and the innovative role of AI and data in this endeavor. Michael talks about PMI’s transformation from a traditional tobacco company to a leader in smoke-free products, driven by significant technological and digital innovations. He shares insights into the role of technology in evolving business models, the importance of data governance in leveraging AI tools, and the people-first approach to fostering a fast-learning organizational culture. Michael also reflects on lessons from his previous experience as Group CIO of Adidas, offers advice on career growth in tech leadership, and looks ahead at trends in AR, VR, and generative AI.