How Podcasting Drives Brand Love and Builds Connections
In this bonus episode of Insider Interviews, I’m narrating an article I published in trade pub, The Customer, on how podcasting drives real love… and emotional connections.
I’ll describe a personal story about how my podcast actually helped a friend find love! But it’s really more about the importance of humanizing content and creating brand appeal. I explain my approach that generates this kind of response form guests:
Learn about the power of branded podcasts in raising brand affinity and engagement, supported by research from Signal Hill Insights. And the article — and this episode — highlights the effectiveness of podcasts in creating deep, parasocial bonds with audiences and exactly why authenticity and quality production are critical for building brand loyalty.
Research and quotes are included from Sounds Profitable, Signal Hill Insights, JAR Audio’s Jen Moss, Heather Osgood of True Native Media… and you’ll learn who I personally fangirl about. (Are you listening, James Cridland?! See you at Podcast Movement 8/19/24!)
Read along at https://bit.ly/PodcastingForLove or watch the video on my YouTube playlist of Insider Interviews. Or just do what resonates in those ears: sit back and listen!
If you love Insider Interviews, please add a review on Apple, Spotify or your favorite platform… and share the love of this show with friends!
Key Moments:
00:00 Introduction and Episode Overview
00:45 A Personal Story: How Podcasting Drives Love
02:26 The Power of A Personal Touch in Podcasting
04:22 The Impact of Branded Podcasts on Brand Fans and Listeners
06:51 The Physical and Emotional Connection of Sound
08:42 Building Brand Love Through Good Production and Quality Ads
09:43 Conclusion and How to get your OWN Branded Podcast from Moss Appeal!
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