Spotify is spending money trying to convert TV watchers to podcast listeners. It’s an interesting ploy that’s going to be an uphill battle, but there are implications for working podcasters like you.

Directionally speaking, TV watchers are gaining more exposure to podcasting, often through podcasts that could work quite well on TV. If fact, some are being produced by television production companies. And many more are being voiced by television actors.

“What TV show are you watching?” is a common conversation centerpiece among friends and co-workers. It’s also happening, albeit on a much smaller scale, with podcasting. But those talked-about shows -- regardless of the medium -- are often shorter, self-contained programs. Sure, talk shows, monologues, and news programming get a lot of viewers. But few parties are made better by an in-depth discussion of NBC Nightly News, for example.

How do we create that kind of content that today’s TV watchers are looking for when they discover podcasting? How do we adjust to the fact that everybody watches TV but not everybody listens to podcasts? If we're going to facilitate the switch away from TV and into podcasts as our friends at Spotify have predicted… what do we have to do? 

Tell me that right here in the comments, or go to Flick.group/podcastpontifications and share with the group.

If you'd like to show your support for this ad-free program, go to BuyMeACoffee.com/evoterra and buy me a coffee. 

And if you are in business and in need of someone offering strategic advice as you navigate the podcasting waters, that's what my firm does! Get in touch with me: evo@podcastlaunch.pro or go to PodcastLaunch.pro to see a list of services we offer clients all around the globe.

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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

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Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To