I'm sharing the raw truth about the dark side of building a personal brand - everything no one warns you about, from handling hate messages to identity shifts that feel like grief.

We’ll dive deep into:

• What happens when YOU become the product (and why criticism hits differently)
• The identity "deaths" required to step into your next-level brand
• How to handle haters without dimming your light or quitting your mission
• Why your growth triggers others (and why that's not your responsibility) 
• The ripple effect that makes all the messy, painful moments worth it
  

If you've ever felt the fear of being truly seen, questioned if the visibility journey is worth it, or wondered why building your brand feels so deeply personal, this episode will remind you why it's all part of becoming ICONIC!

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