The strategy to sell online and in your brick-and-mortar is not a one size fits all practice. The population of your city, the average budget for a shopper in your area, and the distance your customers will travel all matter when creating your business strategy. This episode features two jewelry store owners, Jeff from Miner's North & Todd from Meig's Jewelry, and we talk about their business strategies, ranging from adapting to their stores being shut down to in person visits, what social channels they advertise on (and how much) and clever ways they market to their past customers to potentially gain a repeat purchase.Guest's websitesmeigsjewelry.comminersnorth.comBrought to you by:punchmark.comthesmitheegroup.comSponsored by:podium.com/punchmarkSend us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com