Not all sponsorship campaigns are created equal, and some are better for small podcasters than others. In fact, the best type of sponsorship for smaller podcasters is Awareness campaigns. They don't rely on ROI or number of conversions from listeners to buyers. They rely on you leveraging your trust to talk about their product. 

Here's what you can do to better pitch sponsors with awareness campaigns. 

Show Notes

• Justin Moore's Thread on the 3 types of brand campaigns
• How to Calculate Your Overall Reach

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