Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscsShow Notes“It's a very nice pretty picture of we have a stimulus, we have fatigue, we have compensation, and then supercomp, and it all occurs within 72 hours. It's a beautiful concept. But in reality, very far from it.” 6:22 “We profile the game through our GPS technology to really understand what the demands of the game are, which aligns with NSCA's profile your sport or needs analysis of sport.” 12:14 “To be a good sport scientist, you have to understand both sides of the equation. You have to understand how your inputs and strength and conditioning are going to affect your outputs, so you can have an idea of what we're really measuring.” 16:07 “So I feel like a lot of people are going to be most valuable when they are good strength coach, and also have the ability to be a good sport scientist.” 17:07 “…if I can lower the stress outside of the training facility, identify areas in the athlete's life where we can reduce stress, then I can have a higher adaptive response in the weight room.” 25:41