48% of tech buyers' purchases are mainly based on analysts' opinions. Here's how you can be on their radar to get your business noticed
According to an IDG study, 48% of tech buyers make a purchasing decision based mainly on analysts' opinions, and it is, in fact, a key part of public relations.
In this episode, I talk about an organisation of these analysts called Analyst Relations and how they can help you #getnoticed. I also shared how you can #getnoticed by analysts, how to be on their radar, and how they can be a key part of your public relations and increase your sales.
CCgroup has the analyst reports where some of the statistics I mentioned come from.
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