A podcast for lovers of wine, beer, liquor (incl. whisky, whiskey, bourbon, gin, vodka, tequila etc) and cocktails, Drinks Adventures hosts wine makers, brewing and distilling experts, sommeliers, bartenders & more.Whisky writer Dr Nicholas Morgan is a 30-year veteran of spirits giant Diageo, with a background in history and academia.He joined Diageo's predecessor, United Distillers, in 1990, creating what is now considered the world’s most comprehensive spirits archive, before making a somewhat unlikely transition to leader of Diageo’s global malt whisky marketing team.You may also like: The NBA’s wine obsession, with Baxter Holmes of ESPN: S10E1 UK wine writer Matthew Jukes on non-alc wine & more: S12E1 Brewing legend Chuck Hahn's 50-year global brewing odyssey: S11E2 Iconic cocktails: Julio Bermejo, creator Tommy’s Margarita cocktail: S4E8 Nicholas retired from Diageo in December 2020 following the publication of his acclaimed book, A Long Stride, the Story of the World’s No 1 Scotch Whisky, written as part of the bicentennial celebrations of John Walker & Sons.His latest book is Everything You Need to Know About Whisky (But are too afraid to ask).It’s a great read, and we discuss both it and the Johnnie Walker book later on in this interview with Nicholas, who is a Master of the Quaich – that’s one of the highest honours in Scotch whisky – and a member of the Whisky Magazine Hall Of Fame.But I started by asking Nick about the challenges he faced marketing single malt whisky at Diageo in the 1990s.More must-listen episodes: Two Paddocks wine with Sam Neill, pinot noir obsessive: S6E6 Wine critic Jancis Robinson on the changing world of wine: S4E4 Brewing historian Tara Nurin, and beer sensory expert Briony Liebich: S11E6 Cocktails meet coffee with Mr Black Spirits: S8E5 Tags: gin, distilling, distillery, distiller, liquor, craft spirits, cocktail, cocktails, drink, drinks, wine, winemaking, winemaker, viticulture, beer, craft beer, brewing, agave, tequila, mezcal, bartender, bartenders, sommelier, sommeliers, cicerone, whisky, whiskey, cognac, bourbon, rum, vodka, vineyard, mixology, bars, pubs, restaurants