Deciding on what to sell can be a massive challenge, as it is so easy to fall into the trap of analysis paralysis.  

On one hand, you want to move forward with what is trending whereas on the other, you want to lead with what you already know. 

The solution is an extremely simple one & it is simply to do with the fact that what YOU want & what YOU are capable of doesn’t matter at all. 

When deciding on what to sell, EVERYTHING revolves around your MARKETS wants & needs. 

The first step in crafting an offer & service is all about understanding the problems & desires that your market has. 

Once this is established, it becomes so much easier to decide on what vehicle you are going to use in order to achieve that desired result for your market. 

In this video, I share the exact framework that I follow when it comes to deciding on what to actually sell & offer as a business owner. 

The video is linked in the comments if you want to check it out.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie