177 - Creating Great Media, with HubSpot’s CMO, Kipp Bodnar
How does one of the world’s most influential companies think about marketing?
HubSpot’s CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he’s learned in marketing. He’s talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how HubSpot thinks about hiring content creators.
Plus, Kipp also divulges how he thinks about the media funnel and explains why distribution is everything.
0:00 Intro/Background
1:30 Creating Great Media
4:20 Considering Creators
9:46 Podcasting is Hard
13:30 The Media Funnel Parts
16:35 Qualitative Data Tracking
22:00 HubSpot Marketing
22:20 Words of Advice
25:20 The Hiring Criteria
30:46 A Hill to Die On
33:23 Follow Us
Discount code to attend Inbound: TMMINBOUND (15% off discount code on General Admission passes – expires on July 31, 2023) inbound.com/agenda
Follow Kipp:
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Twitter: https://www.twitter.com/Kippbodnar
LinkedIn: https://www.linkedin.com/in/kippbodnar
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Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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