Jennifer Ransaw Smith, CEO of Brand id Strategic Partners, served as a guest. Before starting her own firm, Jennifer served in branding and advertising for major brands such as Burger King. One of the services that make her firm unique is the offering of strategic planning sessions designed to really " think" about where they want to go with their brand for the entire year. There are a few books mentioned, but one in particular has been a game changer for both Jennifer and Brand id clients. Jennifer's firm also emphasizes the building of connections and building new networks for business growth.