New year, new you, same great podcast. We are back this week with another fan-favorite episode, which is our way of wrapping up the holidays and starting the new year on a high note!This week, meet (again) Jennifer McNorton, senior director of talent attraction at Indeed, one of the most popular job sites in the world. Jenn is in charge of sourcing and recruiting for leadership positions at Indeed. But she doesn’t just manage hiring at a top tech company. From her vantage point, she sees talent acquisition trends across the economy. So in this episode, we explore the macro view of talent acquisition: how the workforce has evolved and why companies are competing for talent like never before. Hear how you can differentiate your business and offer what jobseekers value most.Highlights:What is “talent attraction”? (1:37)The three key hiring battles (2:18)The biggest misconception about talent attraction (4:08)The value of proactive differentiation (6:05)How small & medium businesses can compete with fewer resources (9:06)The benefits and perks that jobseekers value most (10:47)These trends are here to stay (13:43)Patrick summary (15:05)Links:Cadence Bank WebsiteCadence Bank TwitterCadence Bank LinkedInIndeed.comJennifer McNorton LinkedInIndeed.com LinkedInIndeed.com - Talent attraction resourcesIndeed.com - Build Awareness for Your Brand—and Jumpstart Your Recruitment and HiringIndeed.com - Enhance Your Employer Brand: 4 Factors to Focus OnIndeed.com - Navigating the US Labor Market in 2022Feedback:If you have questions about the show or topics you'd like discussed in future episodes, email our producers, Natalie.Barron@cadencebank.com, Eydie.Pengelly@cadencebank.com, or danielle.kernell@cadencebank.com.