The founding president of the National Association of Senior and Specialty Move Managers (NASMM) talks about her new book, life on the “other side of the fence” as a senior living resident, and ways the industry can improve the experience. About Margit Margit Novack is an entrepreneur, thought leader in aging and pioneer in Senior Move Management. Margit founded Moving Solutions in 1996, and is widely recognized as a leader the senior move management industry. She is the founding president of the National Association of Senior and Specialty Move Managers (NASMM), chaired the NASMM Ethics Commission, and developed industry training. NASMM recognized Margit’s commitment and service by creating the Margit Novack Award for Excellence. In 2020, Margit left the formal work world and began a new role as author, speaker, and champion of a re-visioned picture of aging. Her new book, Squint: Re-visioning the Second Half of Life, consists of memorable stories that illustrate larger themes, such as caregiving, forgiveness, family relationships, downsizing and more. Squint demonstrates that with the right perspective and "re-visioning," the future is rich with possibility. Margit grew up in Philadelphia and has graduate and undergraduate degrees from the University of Pennsylvania. She lives with her husband and three dogs and divides her time between suburban Philadelphia and a home by the water in Maryland, where Margit often kayaks upwind. Key Takeaways Senior living needs to promote lifestyle enhancement rather than safety and security, with emphasis on adventure and richness of the experience. Instead of painting a perfect picture and ideal timing, senior living salespeople should address “Plan B” when things don’t perfectly line up. For example, moving to a smaller apartment in a less desirable location with the intent of switching when a better one becomes available. Focus on agency and individualism. Often the objection is “I’m not ready to give up my independence.”