Australia isn’t just its cities. About 36% of Australians live and work outside the metropolitan areas. They need and value community news, and regional media makes up a big chunk of media consumption in this vast country, in print, digital and TV. In the latest episode we chat to Penny Kaleta, National Sales & Partnerships Director, Australian Community Media (Nine Entertainment Co.) about putting regional communities first, inherent challenges in programmatic advertising across different communities, and the opportunities around creating content and promoting investment in media serving Australia’s regional areas.