Have you subscribed yet? Get weekly episodes delivered straight to you on Apple & Google Play! Connecting the dots between your advertiser’s objectives, their audience, and every other success factor has never been so complicated for salespeople. Matt Bartels and Quang Do from Alexander Group join us this week to discuss why solving that problem starts with CIA: a 'client impact assessment'. Tune in to hear some of their specific pointers so that you can grow and get to the top of your sales game, this week on the Conquer Local podcast. Participate in Alexander Group's Modern Media Ad Sales Study. https://www.alexandergroup.com/modern-media-ad-sales-study/