Go-to-Market Plays #2: How To Out Position Your Competitors
Small brands are up against bigger ones all the time. So, how can you be small but mighty?
It’s easy to get swept up in competition and copy what other brands are doing, like using similar words and taglines. BUT, if you do this, you risk being a cookie-cutter product. The best brands don’t try to copy. They try to be unique. Enter: contrast marketing.
It’s more than just about listing features and fancy words…What storyline does your product tell? Tamara and Daniel recall the Justin Long PC commercials.
If you’re looking to make a statement and do something different compared to other brands in your field, this is the episode for YOU…and it’s short and sweet. ⌛
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LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com