How to quit undercharging for your work, with Rauni Higson
Do you struggle to figure out how to price your work so that it’s actually profitable for you…and then to actually say that price out loud, without mumbling or undercutting yourself?
Do you find yourself rushing to offer a discount BEFORE anyone even asks?
On this episode, I’m joined by Rauni Higson, one of Britain’s leading silversmiths. When I first met Rauni, she was chronically undercharging for her work, experiencing major feast or famine cycles, and generally running herself ragged teaching and taking on low-end work.
Discover how Rauni learned to price her work for a profit, and effectively communicate the value of her work to clients without feeling like she had to put on airs. And how that higher pricing helped her break the cycle of needing to fill her income gap by taking on tons of other low-margin work.
More from the episode
- How pricing your work goes beyond numbers, and plays a crucial role in helping people truly appreciate your work
- How having the words to talk about your work unlocks your ability to have fun connecting with clients
- The key differences between selling a product-based offer vs. a service offer
- Why we should “stay out of other people's wallets,” and what ethical practice and consent during the sales process looks like
- The power of networking with fellow creatives and nurturing relationships with past clients
- How to say “no” to commissions…for any reason
About Guest
Rauni Higson is one of Britain’s leading silversmiths. Originally trained in Finland, her studio is located in the dramatic landscape of Snowdonia, a rich backdrop of mountainous crags and rugged coastline that inform her work. All her pieces are made by hand and by hammer, using her contemporary interpretation of traditional skills.
Connect with Guest
Additional Links
Jessica Abel on Creative Mornings
How to find (and actually talk to) your ideal clients, with Sarah Marie Lacy - Jessica Abel