Claudia Fabian is a licensed esthetician, digital creator, and social media influencer focusing on pro-aging. Learn how she built 215k followers on Instagram and landed a coveted position on the 2025 Sephora Squad—the “NFL draft for beauty creators.” About Claudia Claudia Fabian is a 30-year beauty industry expert. Her career as a makeup artist, esthetician and Instagram beauty content creator has really given her a deeper understanding of industry trends. In 2021 she decided against the advice of her peers to embrace her grey hair, she began sharing her experience on Instagram and has grown to over 200K followers. There she shares makeup, beauty and skin tips for women over 50. Her goal is to encourage women to embrace aging! Her message of age-positivity has inspired many to also embrace their grey. Her philosophy of “glamour never expires” is a message many people can get behind. After 3 decades in the beauty industry, she found herself in an industry whose main message to women is that aging is bad and should be avoided at all costs. Claudia’s mission as a beauty industry veteran is to begin shifting that narrative around aging as well as encouraging beauty brands to showcase more women over 40 as well as change the message from anti-aging to skin health. You can follow Claudia at @TheBeauty Debut on Instagram and on LinkedIn @ClaudiaFabian. Key Takeaways More women are embracing gray hair, but the process of going gray is still not the norm. It's more than just hair color. It's a statement. The beauty industry is obsessed with youth. The message is when you are old you are no longer  valid. Skincare and makeup brand need to see the market of over-50 women as valuable. Success on social media begins by showing up as yourself and not searching for perfection. The trend is towards less curated videos and more authentic connections and speaking from your heart. Buy a tripod and ring-light, write out your script in advance, and get started. Going “live” on social platforms is a great way connect with your followers. You can interact with your audience, and they can ask questions.