This is one from the archives, with TikTok ad expert Savannah Sanchez aka Social Savannah.
Savannah is a TikTok Media Buying & Ad Creative Expert, working with some of the top eCommerce brands to elevate their paid-social ad creatives as well as manage their ad campaigns on TikTok.
Daniel uncovers what Savannah thinks about the creative process for TikTok and some amazing insights into what makes content that converts. You’ll definitely want to grab a pen and paper for this all signal episode.
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LinkedIn: https://www.linkedin.com/in/savannahsanchez/
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
HOW TO CREATE A TIKTOK STRATEGY
TikTok has quickly become one of the most popular social media platforms, with over a billion active users. As a marketing professional, it’s essential to have a TikTok strategy that helps you reach your target audience and grow your brand. Here are some tips on how to create a TikTok strategy for marketing professionals:
- Define your target audience: Like any marketing strategy, it’s essential to define your target audience. Identify who you want to reach on TikTok, including their age, interests, and behaviors. This will help you create content that resonates with them and target your advertising efforts.
- Create compelling content: TikTok is all about short-form video content that is entertaining and engaging. Focus on creating content that is visually appealing, uses trending sounds or hashtags, and is relevant to your brand or industry. Consider partnering with influencers to help create or promote your content.
- Be authentic: TikTok is all about authenticity. Users want to see real people behind the content, not overly-produced advertisements. Focus on creating content that feels genuine and connects with your target audience. Consider showcasing behind-the-scenes footage, user-generated content, or humorous takes on industry-related topics.
- Engage with your audience: TikTok is a two-way street. Engage with your audience by responding to comments, participating in challenges, and leveraging user-generated content. This will help you build a community and increase your brand’s visibility on the platform.
- Leverage advertising: TikTok offers a variety of advertising options, including in-feed ads, brand takeovers, and sponsored challenges. Consider incorporating advertising into your TikTok strategy to reach a broader audience and increase your brand’s visibility.
- Measure your success: Like any marketing strategy, it’s essential to measure your success on TikTok. Track your engagement rates, follower growth, and advertising ROI. Use this data to refine your strategy and optimize your content to better resonate with your target audience.
In conclusion, creating a TikTok strategy for marketing professionals requires a focus on creating compelling content, being authentic, engaging with your audience, leveraging advertising, defining your target audience, and measuring your success. By following these tips, marketing professionals can use TikTok to reach a younger demographic and grow their brand on this popular social media platform.