How to Pitch the Media to Grow Your Audience with Brittney Lynn

Streamlined Solopreneur: Build a Business That's Not Overwhelming

Episode • Jan 17, 2022 • 51m

They say one of the best ways to grow your audience is by getting in front of other people’s audiences, and today’s guest is an expert in helping you do that. Brittney Lynn understands how to pitch the media - both established media like publications and TV, and newer media, like podcasts. Today, she gives us some fantastic advice for finding and pitching podcasts, as well as what to think about if we’re going to pitch TV and publications. In Build Something More, we chat about the time I hired Brittney to help with my PR, what worked well, and what I should have done better!

Top Takeaways:

Since podcasts are weekly, and more selective about their content, you really need to hone your pitch. Spend some time doing your research, finding good fits, and then pitching a topic that works for the show.
Look at recent guests and their topics. If yours is too similar, wait 6 months. Most hosts don’t want to cover the same topic in multiple episodes close together.
There are lots of places to find shows. Apple Podcasts and Listen Notes, looking at shows competitors have been on, related podcasts, and even competitor press pages.

Show Notes:

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