Send us a textEver braved the icy waters of Iceland for enlightenment, or even thought about it? Joshua Church, co-founder of Edge Theory Labs, did just that only to unearth the transformative power of cold therapy. Through our interview with Joshua, we unpack his remarkable journey, from the toasty climate of San Diego to the ice-cold waters of Iceland, and how it led him to co-found Edge Theory Labs. Together, we explore how cold therapy has the potential to build mental fortitude, flush out lactic acid, and help the nervous system adapt to stress, offering a new approach to recovery and wellness for athletes at any age.Joshua shares how Edge Theory Labs knocked out the guesswork and heavy lifting by creating an all-in-one, portable system for cold baths. For those of you new to this, Joshua kindly dishes out a beginner-friendly dose - a two-minute session at 55 degrees Fahrenheit, just enough to dip your toes into the world of cold therapy. We also dive into the nitty-gritty of optimizing cold water immersion, including how to adjust protocols and temperatures to align with various goals, and the profound effects of full body immersion.While we all know children thrive with a bit of rough and tumble, have you considered cold therapy as part of their wellness routine? We delve into the physiological benefits of cold water immersion for young children and caution it should be a choice, not a forced activity. Joshua reveals the intriguing human survival instinct and the higher percentage of brown fat in babies. Ultimately, we share Edge Theory Lab's vision to conduct peer-reviewed research studies, pushing the boundaries of knowledge on cold therapy. This episode is a must for those keen to explore the icy world of cold therapy - so wrap up warm, and join us on this intriguing journey!Support the showDid you know we are one of the Top 30 Collage Podcasts in the World! https://podcast.feedspot.com/college_basketball_podcasts/?feedid=5529823&_src=f1_featured_email Support the Pod or Binge the Entire Season Now! https://www.buzzsprout.com/1269236/support https://youtube.com/@IconicSeasons Connect on Social https://www.instagram.com/ncaaiconicseasons/