This one's for the data geeks. Marketers — wouldn't it be great if you had a simple chart that could show how fair and objective the media you're sponsoring truly is? This week on The Divided States of Media, Dan sits down with Vanessa Otero, founder and CEO of Ad Fontes Media. Using a weighting algorithm, her company's Interactive Media Bias Chart®, objectively rates media outlets based on bias and reliability. Vanessa and her team's efforts are helping advertisers and agencies get a clearer picture of how and where they invest their ad dollars.

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