Located just outside of Dallas, Texas, Rick Larkin is the CEO of BCB Transport. With near-perfect ratings on sites like Google and Facebook, BCB is known for how well they treat their drivers, promote safety, and reward performance.He was kind enough to join me along with lifelong friends, John Hearn, K-Boy, and father figure to them all, Mr. Richey. At 90 years old, Mr. Richey is quite an accomplished man and continues to live each day to the fullest. His positive vibes clearly feed off to his son K-boy as well as Rick and John. Rick can't state enough how important stories like that of Mr. Richey and uses moments like this to share with his team of drivers on their new radio program that broadcasts 24 hours every day, BCB-Live.com. In this interview, we cover Mr. Richey's accomplishments and how each person from the group drives inspiration from it.Check out BCB's live radio site created by your's truly.Where to Find Digital Dispatch & Blythe:  LinkedinYouTubeInstagramPinterestTikTokDigital Dispatch website Digital marketing courses for the logistics industry:  Freight School Playbook  Got something to say? Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website. Feedback? Ideas for a future episode? Shoot us a text here to let us know.-----------------------------------------THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.