Chris Denson has had a fascinating career so far — from standup comedy to TV production to helping the world’s largest brands with innovation and hosting the Innovation Crush podcast. His new book, Crushing the Box: 10 Essential Rules for Breaking Essential Rules, takes his storytelling to the next level. Chris came by the studio to tell everyone to buy his book. While we had him, we asked a bunch of questions about how he went from full-time hustler to salary man, and also schooled him about 90s conscious hip hop. Get yourself schooled here... If you liked this episode, check out our interview with Darlene Ortiz: https://soundcloud.com/rebel_radio/darlene-ortiz-down-from-day-one EDM.com Track of the Week: https://soundcloud.com/your_secret/willim-emotion-ft-anaik

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