The Daily Dave - Podcasting Tips - International Women's Day 2024

There’s a Desire for More Women-hosted Shows 

Some think that because women make up nearly half of the listenership, it’s pointless to craft content catering to one gender over the other. However, audience data says that is NOT TRUE! There is a great need and desire for more stories that include specific female perspectives. Plus, we know from experience that when you focus in on an audience, you’ll have a better time creating content that actually adds value to your listeners’ lives. 

Female listeners: 

• Crave podcasts with more female stories and perspectives.
• Want to hear unfiltered conversations that aren’t found anywhere else.
• Are on the hunt for more representation from women of colour. 

Oh, and over half of female listeners said they would listen to more podcasts if they were female-hosted. About 90% of monthly female podcast listeners already have at least one show on their roster that is female hosted or produced. Here’s a glimpse at what else each demographic currently listen to — Just a little something-something for your brand to think of while you’re finetuning your concept

Source: Women’s Podcast Report

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