This week's Podcast features Jim Benson, founding partner of the Modus Institute. Jim discusses how he was introduced to the Deming Philosophy, how his team applies it to Knowledge Work (work that can't be seen), and what he feels is the biggest fear in an organization. Though he was initially introduced accidently on an airplane, Jim shared how he was actively looking for a set of guiding principles around what would create a human oriented, self-aware way of managing work. As he hopes everyone finds out, the four points of the System of Profound Knowledge do that in a very elegant, concise and friendly way. At Modus Cooperendi, they apply the Deming Philosophy with three guiding principles: Respect for people, SOPK, and the One Point (summation of the 14 points). They take those principles and help companies build new Life Systems, so they can visualize their work for the first time leading to better communication, collaboration and transparency. Listen as Jim tells us why they feel "the unknown" is the biggest fear in an organization. And how building trust within teams can remove one of the largest barriers to your company. Hear how some companies they're working with are doing just that.