How did Michelle's 30th birthday boxes garner popularity on TikTok? How can you create a themed event that allows your creative power to flow? We'll dive into all this and more on today's episode! Today, Michelle is joined by her sister Sarah—a wedding planner and the owner of Sistered States. They dive into how they PR'd Michelle's 30th birthday boxes, which were carefully curated to celebrate her friends, set the tone, and take a refreshing spin on bridesmaid boxes. If you're interested in the wedding side of things, Sarah shares her insights on the value of selecting a theme to go deep in the planning. As the owner of Sistered States, Sarah has over 6 years of experience producing weddings and events in the Dallas area and beyond. Her previous industry experience includes working for an event venue, a wedding florist, and an invitation company, which has given Sarah an extensive understanding of how to successfully execute an event from many different disciplines. Sarah has spent years cultivating relationships with the industry's top professionals to ensure the highest quality of service on your wedding day. Sistered States produces every scale of events, ranging from large formal wedding receptions to small intimate parties. ------------------------- In today's episode, we cover the following: Selecting a vacation home: the importance of location and aesthetics Creating an invitation box that both celebrates the receiver and sets the tone of your event Tiptoeing the line between relatable and aspirational Sarah's thoughts on the wedding industry How she'd go around creating a Barbie-themed wedding that is not kitschy Designing a wedding welcome bag Using TikTok to create organic and unique behind-the-scenes wedding content Trend alerts: handwritten stationery and maximalism Creating memorable experiences ----------------------- RESOURCES: Episode 118: How To Pitch Episode 081: Life According To Travel Wedding Planner Sistered States ---------------------- Guest info: To follow Sarah's destination wedding adventures, you can follow her on Instagram and TikTok @SisteredStates, or visit her website, sisteredstates.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard