Send us a textA new report out from Rabobank indicates:- Older consumers are drinking more-  Underage drinking has declined dramatically - People of color are making up a larger portion of drinking population- Women are drinking more than everTo parse these trends and what they mean, we spoke to Bourcard Nesin, a Rabobank beverage analyst and the author of the report. He explains the motivations behind conducting the research for nearly a year, what surprised him the most, and what brand owners can take away from it. Read the report here: https://research.rabobank.com/far/en/sectors/beverages/the-american-alcohol-consumer-is-changing.html Learn more about Park Street: https://www.parkstreet.com/Sign up for our daily industry newsletter here. Follow us on:LinkedIn: https://www.linkedin.com/company/parkstreetcompanies/Facebook: https://www.facebook.com/ParkStreetCompanies/Twitter: https://twitter.com/ParkStreetNewsInstagram: https://www.instagram.com/parkstreetcompanies/