Artificial flavors and dyes are added to so many foods and sometimes are disguised by words that make you believe they are 'healthy'. Consumption of food dyes has increased 500 percent in the past 50 years! Many are linked to various health issues and even cancer.  Basic rule – READ YOUR LABELS AND KNOW YOUR INGREDIENTS. If you can’t pronounce it, DON’T  EAT IT AND definitely don't give it to your kids!