Installing Google Analytics 4 and understanding the difference between GA4 and Universal Analytics with Alison Bechdol from Digital-ade.

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Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers.

Google Analytics 4

If you haven’t heard, Google will be sunsetting Universal Analytics in July 2023, and it’s being replaced by Google Analytics 4.

But what does that mean for bloggers? At what point should we make the switch to GA4? And what do we need to do to actually make that transition?

That’s what we’re chatting about in this episode with Alison, our FBP Google Analytics Expert! She’s sharing how GA4 differs from Universal Analytics, when bloggers should make the switch, how to correctly install GA4, and more.

In this episode, you’ll learn:

• Why Alison decided to launch her business
• What Google Tag Manager is and how it works
• How Google Analytics 4 differs from Universal Analytics
• What events are in GA4
• When she advises website owners to install GA4
• How to install GA4
• How reports work in GA4
• How to strategically look at your analytics

Resources:

• Digital-ade
• Find Alison on FBP
• Google Analytics
• Google Tag Manager
• Introducing Google Analytics 4 (GA4)
• Google Data Studio
• Tableau
• Microsoft Power BI
• Google Analytics Support Center
• Google Skillshop
• Analytics Mania
• Simo Ahava
• Semrush
• Ahrefs
• Moz
• Google Ads
• Follow Alison on Instagram, Facebook, and Twitter
• Join the Food Blogger Pro Podcast Facebook Group

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership