If it succeeds—and that is no sure thing—this week’s soft landing of Odysseus will be the first by a private firm. We examine the prospects and the business models of the Moon rush. Our producer visits Ukraine to mark the anniversary of a revolution that helped to shape today’s conflict (11:22). And the rise and coming fall in entertaining British obituaries (21:25).Get a world of insights for 50% off—subscribe to Economist Podcasts+If you’re already a subscriber to The Economist, you’ll have full access to all our shows as part of your subscription. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.