Anna Cleary, an AI Marketing Consultant and the Global Strategic Marketing Program Director at Software AG speaks with Host Simon Hodgkins on this episode of The Global Discussion. With over 20 years of experience in the B2B IT industry, Anna's insights into the evolving world of AI in marketing are invaluable. A Journey from Traditional Marketing to AI Integration Anna's career is a fascinating journey through various international landscapes. She has significant experience in digital and field marketing. Her experience included working with Software AG, a prominent B2B software company based in Germany. Acquired by IBM, Software AG is at the forefront of enterprise solutions, ranging from API and data integration to business process management and IoT. Anna's experience at Software AG involves managing global marketing campaigns across different business units. This experience has provided her with a unique perspective on AI's transformative impact in marketing. Recognized AI Influencer on LinkedIn Anna's foray into AI began with a personal curiosity that grew into a professional passion. She immersed herself in learning about AI's potential to revolutionize marketing, leading her to become a top voice on LinkedIn. Her posts, which blend practical insights with visionary ideas, have garnered widespread recognition, positioning her as a leading authority in AI marketing. The Disruptive Power of AI in Marketing During the discussion, Anna emphasized that we are merely at the beginning of AI's impact on the enterprise sector. She likened AI's transformative potential to the internet or mobile phones, underscoring that its influence is only set to grow. AI offers businesses unprecedented opportunities to scale operations, optimize processes, and enhance customer engagement. Custom GPTs: The Future of AI Marketing One of the standout points from the conversation was Anna's use of custom GPTs (Generative Pre-trained Transformers). These tailored AI models can perform a wide range of marketing functions, from content creation to SEO analysis and campaign planning. By developing custom GPTs for different customer profiles, businesses can achieve a level of personalization and efficiency that was previously unimaginable. Anna's approach involves breaking down marketing tasks into specific functions and creating GPTs to handle each. This practice saves time and allows small and medium-sized businesses to compete with larger enterprises by leveraging AI's capabilities. Staying Ahead in the AI Game Anna advises those new to AI against trying to "boil the ocean." Instead, she recommends focusing on specific use cases and mastering the tools relevant to those needs. By building a solid foundation and gradually expanding one's AI toolkit, businesses can effectively navigate the rapid advancements in AI technology. Final Thoughts Anna Cleary's expertise and passion for AI in marketing offer a glimpse into the future of this dynamic field. As AI continues to evolve, thought leaders like Anna will undoubtedly play a crucial role in guiding businesses through the complexities and opportunities that lie ahead Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook