006. Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Online (Including A Simple 5 Day Plan To Get You Started In A Week!)
Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success
In this interview I speak to Chris Garrett from Copyblogger who is one of the world's leading authorities in Content Marketing.
A few highlights from the interview (timestamps included):
* 1m:48s - What is content marketing?
* 3m:48s - Coca Cola Anti Case Study for Content marketing
* 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company
* 7m:17s - What McDonalds (and Coca Cola) are doing right when it comes to content marketing
* 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet) The conversation is going to happen with or without you.
* 9m:37s - How content marketing enables businesses to leverages the online channel
* 12m:00s - How that conversation leads to a yes or a no decision before the buyer purchases
* 13m:37s - Dan Pink "Everything Good in life begins with a conversation"
* 15m.24s: - If you don't use content marketing as a key marketing tool one of your competitors will and you will regret it
* 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase" Chris Garrett
* 17m:55s: - How to overcome typical obstacles to getting started with content marketing
* 18m:25s: - How to use an incremental approach to content marketing
* 20m:30s: - A five day plan to get started with content marketing
If you'd like help getting started with content marketing in your business shoot me an email on ash@productiveinsights.com
In this interview I speak to Chris Garrett from Copyblogger who is one of the world's leading authorities in Content Marketing.
A few highlights from the interview (timestamps included):
* 1m:48s - What is content marketing?
* 3m:48s - Coca Cola Anti Case Study for Content marketing
* 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company
* 7m:17s - What McDonalds (and Coca Cola) are doing right when it comes to content marketing
* 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet) The conversation is going to happen with or without you.
* 9m:37s - How content marketing enables businesses to leverages the online channel
* 12m:00s - How that conversation leads to a yes or a no decision before the buyer purchases
* 13m:37s - Dan Pink "Everything Good in life begins with a conversation"
* 15m.24s: - If you don't use content marketing as a key marketing tool one of your competitors will and you will regret it
* 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase" Chris Garrett
* 17m:55s: - How to overcome typical obstacles to getting started with content marketing
* 18m:25s: - How to use an incremental approach to content marketing
* 20m:30s: - A five day plan to get started with content marketing
If you'd like help getting started with content marketing in your business shoot me an email on ash@productiveinsights.com
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