Effective marketing means targeting your most valuable customers, adding value, and staying in your wheelhouse. This episode covers being likable, creating content, and balancing the 80/20 rule to maximize profits. This episode was originally posted on December 13, 2018 Thanks for listening! Like this video? I think you'll love my newsletter. I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio Want more of my content? I'm @SweatyStartup everywhere: Say hello on X: https://www.x.com/sweatystartup LinkedIn: https://www.linkedin.com/in/sweatystartup Instagram: https://www.instagram.com/sweatystartup TikTok: https://www.tiktok.com/sweatystartup Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606 https://sweatystartup.ck.page Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81 Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03 Want to hire me as a consultant? Click here: https://sweatystartup.com/storage Here are the links to my businesses: Business Brokerage - https://nickhuber.com/ Personal Brand - https://sweatystartup.com/ Self Storage - https://boltstorage.com/ Bold SEO - https://boldseo.com/ Insurance - https://titanrisk.com/ Overseas Staffing - https://somewhere.com/ Tax Credit - https://taxcredithunter.com/ Cost Segregation - https://recostseg.com/ Performance Marketing - https://adrhino.com/ Pest control - https://spidexx.com/ That's all for now. Thank you again for joining me on my Sweaty Startup journey. Onward and upward! -Nick