In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red. Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital. Rants and raves include why publishers are missing the boat. This week's TOM example of the week: Johnson & Johnson and BabyCenter. YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Dealhttp://techcrunch.com/2015/10/21/an-offer-creators-cant-refuse/#.mudbml:0AwH paired with...ESPN Takes It’s Videos Off Of Youtube http://www.fastcompany.com/3052695/fast-feed/espn-pulls-videos-from-youtube-due-to-terms-of-upcoming-paid-tier Study: What Consumers Want From Digital Contenthttp://www.adweek.com/socialtimes/report-what-consumers-want-from-digital-content/627753 Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10?op=0#/#-1 This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing Rants/Raveshttp://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/ #ThisOldMarketing - J&J's BabyCenter http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720