The CPG Guys, PVSB and Sri are joined in this episode by Dan Hooker, Senior Lecturer at Cornell University's Johnson College of BusinessFollow Dan Hooker on LinkedIn at: https://www.linkedin.com/in/hookerdaniel/  Follow The Johnson College of Business on LinkedIn at: https://www.linkedin.com/school/cornelljohnsonmba/ Follow Cornell Executive Education at: https://www.linkedin.com/company/cornell-university-retail-programs/Dan answers these questions:1) Why do retailers market private label products? What is the value proposition to the retailer and to the consumer?  2) What is the responsibility of the retailer in developing and marketing private label and why do they often turn to consultants like your former employer to support these responsibilities?3) National brands bring a tremendous amount of analytic and field force resources to bear in supporting retail; customers. How do retailers ensure that their private label priorities are identified and addressed when these suppliers are often managing much of the category strategies? What about categories where Private Label is the top brand in sales?4) Supply chain problems during the pandemic coupled with recent price increases have led to an increase in trial & consumption of private label sales. What do you anticipate is the longer-term impact of this penetration of private label driven by necessity?5) Three years ago, you joined the faculty at the Cornell University Johnson Graduate School of Management. What is your role?6) Can you walk us through how a particular course curriculum like the Omnichannel Leadership one Peter attended comes together. Is it driven by the school, its business partners or some combination? 7) What are the outcomes your participants and business partners are really trying get from the programs you produce?8) What are you finding to be some of the more highly demanded areas of learning that your consumers, people who attend these courses, and your business partners are looking to pursue?CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://fmcgguys.comCPG Scoop. Website: http://CPGscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.