What you’ll learn in this episode of Getting Granular: Mike’s story of his client management style when he started in PPC and how it has changed over time – 5:00 Stories from Mike and Jordon about situations outside of PPC that impacted PPC results and how to report back to a client - 6:45 Examples of how business needs can change with a client and how it can impact PPC results and what a PPC manager can do to help – 9:00 What the signals and signs you should be looking for in a PPC manager – 11:00 How a PPC manager should react when mistakes are made or goals are not met – 14:50 The pitfalls of hiring professional service companies and best practices to vet them – 20:00 What communication and time management with a good account manager should look like – 25:00