The great debate in podcasting: sound vs. video. Podcasting is most often known as audio, but in recent years has taken a sharp turn to video as well. Podcast sound only reigns king for regular publishing, but video has a purpose. Mike and Todd discuss podcast sound, some amazing new Blubrry releases and we feature a pro-production tip about you guessed it - podcast sound. Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. News Do listeners want video? Why video can’t replace audio in podcasting Podcasts removed from search at Google Is the Google Podcasts app going away? New (launching) podcast creation has drastically dropped since 2020 Best Practice While not accessible to everyone, if you have the means, consider upping your bandwidth to reduce issues when recording. If you can’t upgrade your bandwidth, here are some tricks that may help Do not use wifi; use a wired connection to your router. Do a double-ender recording where each host records themselves.  Do not use video on either end. Blubrry News Quicklinks was launched this week for Blubrry hosting customers. Media Mastering by Auphonic released today. Free until February 18th.  Podcast 2.0 features added to Blubrry Publisher. PowerPress and more info next week! Todd is speaking at Podfest Expo in Orlando Thursday and Friday. If you are in the area, we have some expo-only passes available. Blubrry Pro Tip What do you sacrifice with bad sound? Thanks for the tip, Kate Question of the Week Question: What are LUFS? Why is -16lufs the standard for podcasting? Answer: Lufs stand for “Loudness Unit Full Scale” which to ordinary people means as loud as a system can handle. For podcasters, it just means that your show's audio will be as loud as it should be, and if we all do -16lufs, people won’t have to change the volume on their device between shows at that value. Not sure who or why -16 is the standard, but it is for now. More reading for the sound geeks:  https://www.edmprod.com/lufs/  Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls. Coming to you this week from The New Media Production studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team. Fill out our listener survey at surveys.blubrry.com/podcastinsider Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package. Our mailing address: Blubrry – MacKenzie 150 E. Campus View Blvd. #180 Columbus, Ohio 43235