With an uncanny knack for connecting quickly with warmth and humor, plus years of practical relevance and experience (ex-Google, ESPN, HubSpot, NextView VC; current founder/show host, Unthinkable Media), Jay Acunzo delivers keynotes that move people to action. Whether it’s with 40 global brand executives, 400 fire chiefs, or 4,000 fired up marketers, Jay challenges others to break from conventional thinking and supposed “best practices” in a way that drives greater results for companies and careers alike. Show Highlights How can an entrepreneur differentiate themselves in the market? [2:15] How do we find what works for us and what doesn't work for us? [7:45] What is an aspirational anchor? [13:30] Can we have an example of how to break the cycle? [16:50] What's one final thought Jay wants to leave with our audience? [18:35] Where can our audience find Jay online?[19:25] Special Offer Check out Jay's book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work:  http://jayacunzo.com/book. Get a free chapter of the book by tweeting Jay: @jayacunzo Links Jump & Scale Webinar: jumpconsulting.net/scale Share The Show Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Click this link – Bella In Your Business Click on the ‘Subscribe’ button below the artwork Go to the ‘Ratings and Reviews’ section Click on ‘Write a Review’ Transcript: This is episode 137 of Bella in Your Business. Do you feel like your business is going around on a merry-go-round? Well, I've got news for you. This episode is sponsored by my incredible webinar series called Jump in Scale. It gets you off that merry-go-round and up to the next level in your business. It's called Jump in Scale and it's free for you right now. Just go ahead and sign up at jumpconsulting.net. You will learn how to grow your business, increase your staff, and not be held hostage to business. So go ahead, sign up for free. That's jumpconsulting.net/scale. I'll see you inside. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready — Bella's got your chute. Let's jump. Welcome to Bella in Your Business. My name is Bella Vasta, and today I've got a little bit of a different topic or road we're going to go on. We're going to stretch your imagination and get you out of that everyday monotony type thinking. My guest today is Jay Akunzo, and he is an author of an incredible book that I suggest you all check out. He has an uncanny knack for connecting quirky with warmth and humor plus years of practical relevance and experience. Jay delivers keynotes that move people to action, and whether it's 40 global brand executives, 400 fire chiefs, or 4,000 fired-up marketers, Jay challenges others to break from conventional thinking and supposed “best practices” in a way that drives greater results for companies and careers alike. So what do you say we take the pet sitting and dog walking industry and flip it on its head because everybody and their mother seems to do things the same way. Welcome, Jay. Jay: I love that you brought up that last point because I, as a longtime pet owner who has purchased services in this industry for years, feel that sting as a consumer. So I'm happy to speak to this audience. Bella: It's not just about another picture of a cute puppy or kitty, right? It's about the user experience — or you tell me, what is it about? How can an entrepreneur who's growing a business really start to think about how they can differentiate themselves in the market and do what you say to do? Jay: So for two and a half years, I started interviewing people that did something that looked crazy in their industry on my podcast. I would run these episodes and it would always look crazy. I'd reach out to the guests and say, “Hey,