For three generations, The Bad Stuff Tequila has been making a name for itself in the marketplace. The brand shares a unique artisanal process and story by creating a brand message for their clients that is one of a kind. The product is also introduced and distributed in a non-traditional manner, making it even more special to get your hands on. CEO and General Manager David Warshawsky joined us to share the story behind The Bad Stuff Tequila, as well as the brand's marketing strategy.